Guides for Activists

Guide to Effective Chalking at the U of M

When planned and carried out successfully, chalking at the University represents on one of the best methods of raising awareness about a group's values and mission.

Guide to Etiquette and Frequently Asked Questions

Etiquette is one of the most important factors in making a good impression on potential buyers of one's product or ideas. Animal advocacy, however, requires a few additional steps to reach that goal.

Guide to Effective Leafleting

Leafleting is a great strategy for outreach and education. One person can hand out hundreds of leaflets in a short amount of time, it doesn't require a lot of planning, it can be mobile, and having friendly outgoing people in the streets for animals is great for our image. Leafleting isn't a quick fix for animal liberation, but it does sow seeds for people to reduce their consumption of animal products or even go completely veg.

Guide to Working with the Media

Given the media's expansive audiences, it is possible to use it as a tool to advocate for animals on a much larger scale than any one person can do individually. The following links are designed to give the advocate an idea of how to effectively deal with the media in their advocacy.

Guide to Designing Posters and Flyers

Posters and flyers are two creative ways to advocate for animals. They attract a lot of attention with passersby and constitute an effective outreach method when constructed properly to reflect the values of the group.

Guide to Effective Postering

Next to leafleting and tabling, postering is a leading way to raise awareness on animal issues, introduce people to CAA, and promote our events, in a cost-effective manner. Once you have an appealing poster it is important to place them strategically.

Guide to Effective Tabling

Tabling can be fun and it's a great way of reaching out to the public on animal issues and vegetarianism. It's also one of the best ways to attract new volunteers and supporters. The impact tabling can have is powerful, and has been enough to convince many people to go vegetarian or vegan. The following are things we have found to be helpful when tabling.

Strategic Nonviolence