Guide to Working with the Media
Given the media's expansive audiences, it is possible to use it as a tool to advocate for animals on a much larger scale than any one person can do individually. The following links are designed to give the advocate an idea of how to effectively deal with the media in their advocacy.
- Dr. Randall Hansen's Guide to Writing Successful Press Releases
- IDA: How to Make the News – A step-by-step walk though for contacting the media, writing press releases, being interviewed by the media, and much more.
- Learning in Deed: How to Write and Place and Op-ed
- Learning in Deed: How to Write a Press Release
- Writing for Your Life: Guide to Letters to the Editor
- Writing for Your Life: Writing News (press) Releases
- PETA's Working with the Media



