Warped Tour Leafleting Review

...By distributing over ten thousand “Even if You Like Meat...” pamphlets to attendees of the Warped Tour. One of the biggest music festivals around, the Warped Tour is a unique leafleting opportunity because of its size and demographic. The thousands of attendees at the festival are primarily younger people, ages 16-25, and are one of the most likely demographics to be open to making personal dietary changes on the basis of ethics.

The leafleting started in Minneapolis at the Metrodome at the end of July. Seven CAA volunteers were on the scene leafleting at different times throughout the day. After handing leaflets to two women, CAA volunteer Ben Acaso saw one of the women turn to the other and say, "This is the pamphlet that changed my life." Many others thanked us for being out there and handing out the literature, and a total of 6,000 leaflets were distributed.

Just a few days later, Ben and Claire Livingston made a road trip to Milwaukee to hit the tour's next stop. They were joined by two former CAA volunteers who now live in Milwaukee, and together distributed a whopping 4,500 pamphlets! Again, the pamphlets were well-received, and many people were supportive.

CAA will be doing more concert leafleting all year round, as well as college leafleting this fall when the school year starts up. If you would like to help out with this highly effective form of activism, please contact us at volunteer@ExploreVeg.org and check out some of the upcoming opportunities .