Wholesome Minnesota now has its first dedicated staff member, Bruce Williams.

Thanks to the generosity of a private foundation, we have recently hired our first paid Wholesome Minnesota Coordinator: Bruce Williams!

Wholesome Minnesota is a community program that empowers individuals to advocate for plant-based food options in Minnesota institutions, such as schools, hospitals, and places of worship. This program of Compassionate Action for Animals was created in collaboration with Humane Society of the United States – Minnesota. 

Bruce has strong professional project management experience, and previously worked for Rolls Royce, Texas Instruments, and 3M. He founded Minnesota’s first black-owned comedy club, Baddies. These days he runs his own design and video production company, Human Luminous.

His work with Wholesome Minnesota will be part-time, and he will focus on helping school districts and school catering companies introduce plant-based options.

Bruce is just stepping into the role. We look forward to telling you more about him in the coming weeks. For now, we wanted to share our excitement about the ways he’ll move our work forward, helping at least three schools or districts introduce plant-based options in the coming year.

Interested in Wholesome Minnesota for your school?

Want to see more plant-based foods on your school’s cafeteria menu? If you’d like Bruce to connect with decision makers in a school or school district you’re a part of, email wholesome.minnesota@exploreveg.org.