January 1, 2023
Access to fresh and affordable produce is a challenge faced by many low-income communities, often referred to as “food deserts.” However, Brightside Produce, a groundbreaking organization founded in 2014 in the Twin Cities, is on a mission to improve equitable access to fresh fruits and vegetables. They have developed a unique, sustainable model to make this all happen. BrightSide has stepped up to be a sponsor of our February 10 visit from Dr. Michael Greger and we want you to know about their exciting work.
BrightSide Produce’s primary goal is to improve access to fresh and affordable produce in low-income neighborhoods. In these neighborhoods, residents often have to rely on small convenience stores as their primary source of groceries. These stores often lack fresh fruits and vegetables because they often can’t meet the minimum order amount required by wholesalers. And when they do get produce, they have to pay more and charge more. But with BrightSide, store owners can order as little as they want and still get a break on costs.
