In honor of the 20th anniversary of Compassionate Action for Animals, we have a new visual brand identity. Super exciting!
The redesign process began last fall, led by designer Danami Maurice Champion. A team of CAA staff, board members, and volunteers gave feedback on design direction, and now we can share the end result: CAA’s new logo, colors, typography, and more. (Twin Cities Veg Fest and Bridges of Respect will each get new looks later this year. Stay tuned for that!)
Over the next six months you’ll see a gradual changeover in CAA’s visual materials, everything from our printed brochure to our social media to our website. Today, you get to feast your eyes on the overall plan, a bold new look that aims to reach a bigger spectrum of the Twin Cities community. You’ll also read about the ideas behind the design choices, starting with the attributes of our brand.
Compassionate Action for Animals is approaching its twentieth anniversary, and with that we’ve got exciting plans for a redesign of our brand identity, which includes logo, typography, color palette, and more. And not only are we getting a redesign for CAA, but we’re also redesigning for two of our key programs, Twin Cities Veg Fest and Bridges of Respect.
The initial idea for this project came out of a desire for our logos to more accurately reflect our mission and to attract more of our target audiences.
We know that you care about farmed animals as much as we do. And like us, you want to help end their suffering. Please join us in taking action for these animals.
As members of the board, we’ve witnessed CAA help thousands of people act on their compassion, change the way they eat, and speak up for farmed animals in 2017.
Did you know that 2018 will be our 20th anniversary? To fund an expansion of programs, we’ve launched an ambitious campaign: $24,000 by December 31. And we’re all chipping in to match your donation dollar for dollar!
What’s this we hear about vegan crepes coming to the Twin Cities? And more nondairy ice cream options too? And all in one spot? Tell us more!
Rachel Booth and Michael Beachy, the masterminds behind Crepe & Spoon, recently gave us the scoop on their new vegan-friendly ice cream and crepe shop, slated to open on November 20.
Make a gift to CAA through GiveMN and support the students who are speaking out for the animals.
What makes an animal advocate? How can CAA best support people in their process? This is one of the questions we asked ourselves in creating our new strategic plan.
Advocates grow our movement by increasing awareness of animal suffering and building a welcoming community. The community supports people in moving toward a plant-based diet and developing effective advocacy skills.
CAA is systematically building more advocates through training, information sessions, and community building. Few things demonstrate that as strongly as the growth of our University of Minnesota student group. Yash and Nathan are two of its leaders.
How can one person make a difference?
Ask Julie Knopp, CAA volunteer and kindergarten teacher in Richfield, Minnesota. She took it upon herself to see that more vegan options were being offered in her school district.
Thanks to everyone who has participated in helping CAA develop a new strategic plan that will help to guide our activities for the next three years. We’re ready to share the results.
Maybe you saw the Star Tribune article. Or the Pioneer Press article. Or some other article that announced that an new vegan restaurant would be opening in the Twin Cities—and soon! And maybe you caught a glimpse of their vegan croissants in the photos and thought to yourself, “What?! Vegan croissants?!”
For those of us who’ve been vegan for a long time, it can be tempting to say “going vegan is easy,” suggesting that our passion for animal liberation should override all personal discomfort and that the choice should be obvious for everyone. But truly, transitioning to a plant-based diet is not simple for many, especially for those who don’t have access to wholesome plant-based foods.
We know that convenience and accessibility are two of the major factors that play into whether people feel empowered to move toward a plant-based diet, and so nothing makes us happier than to see more vegan-friendly restaurants opening up. Then when you have an all-vegan spot opening up in an area where few other veg options exist, we’re just ecstatic.
We’ve been jumping for joy ever since Matt Clayton announced his plans to open J. Selby’s in St. Paul, near the corner of Victoria Street and Selby Avenue. And now, after months of preparation, they’re opening their doors on Monday, April 17, just in time for VegWeek.
How did J. Selby’s come to be?