In honor of the 20th anniversary of Compassionate Action for Animals, we have a new visual brand identity. Super exciting!
The redesign process began last fall, led by designer Danami Maurice Champion. A team of CAA staff, board members, and volunteers gave feedback on design direction, and now we can share the end result: CAA’s new logo, colors, typography, and more. (Twin Cities Veg Fest and Bridges of Respect will each get new looks later this year. Stay tuned for that!)
Over the next six months you’ll see a gradual changeover in CAA’s visual materials, everything from our printed brochure to our social media to our website. Today, you get to feast your eyes on the overall plan, a bold new look that aims to reach a bigger spectrum of the Twin Cities community. You’ll also read about the ideas behind the design choices, starting with the attributes of our brand.
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