Guide to Designing Posters and Flyers

Twin Cities Veg Fest 2013 Poster
Twin Cities Veg Fest 2013 Poster

Posters and flyers are two creative ways to advocate for animals. They attract a lot of attention with passersby and constitute an effective outreach method when constructed properly to reflect the values of the group.

Attractive posters and flyers are vital for effective outreach. Every other group has posters out on campus, so it is important to design posters that will stand out while remaining respectful and providing solid information.

  • When designing the poster, always think of what will attract the attention of your audience enough to make them stop and look at it. For example, if students are your audience, rather than the community in general, you may feel the need to tweak it accordingly.
  • There are many different approaches to the creation process of your design. You may choose to use computers if that’s what you’re into. Otherwise fabulous posters can be made by hand – just take precautions to make everything legible.
  • Be creative! Using familiar cultural icons and phrases can be a good way to get your message out. Brainstorm on your topic and come up with catchy phrases, plays on words, and see if you can tie in an image that fits your message.
  • The most important information should be large and easy to read. This includes the event title, date, and time.
  • Add a URL for our website at, our telephone number (612) 276-2242, our logo, and any other contact info.
  • Make sure that the day, date, time, location, cost, etc. are all put in a convenient location when making posters for events.
  • Posters should be legible, clear, and concise.
  • The University Copy Centers with the departmental discount are the cheapest places to get copies on campus. Just be sure to tell them that you are with a registered student group. Talk to others in the group beforehand though, in case someone else has good connections. Use common sense when choosing how many copies to make. If you get approval ahead of time and keep the receipt, CAA will reimburse you for the full amount.
  • Contact the Communications Coordinator if you do not have a Google Drive link to the CAA Design Assets

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