A couple of weeks ago, Compassionate Action for Animals announced that a new Communications Coordinator had been selected. Emily Nyberg began working with CAA yesterday, September 4th.

Emily initially connected with CAA at several of the events we run and attend around Minneapolis and St. Paul, including Twin Cities Veg Fest and Twin Cities Pride. What struck her about the conversations she had with volunteers at events was the approach CAA uses to help individuals reconsider the impact their consumption habits have on farmed animals, our communities, and the environment.

Emily comes with non-profit and for-profit marketing experience, having interned for a number of non-profits, including Minnesota Opera, Vintage Band Festival, and Sing for Joy, a radio station based in Northfield, MN. While at St. Olaf College, she worked on their Music Entertainment Committee (MEC), a student-run organization that produced music events for the student body. Emily held several positions during her four years on the committee, from Marketing Communications Officer to Committee Coordinator. During her time on the committee, she most enjoyed connecting with other student-led groups to produce unique events for students to experience.

She has spent the past two years on the marketing team at Parsons Electric, an electrical and technologies contractor, where she focused on video and graphics content creation for social media campaigns and sales. One of the video series she produced in 2017 was recognized by the Construction Marketing Association after a successful email outreach campaign, receiving their 2017 CMA STAR award for Video. While at Parsons, she also wrote, designed, and distributed a new internal newsletter that informed employees about what was going on companywide.

“Each organization I’ve worked with has encouraged me to expand professionally and gain new perspectives to approach the way I work to support their mission,” said Emily of her previous work experiences. “I look forward to moving back into non-profit work, being a full-time animal advocate with CAA, and getting more involved with the Twin Cities vegan community.”

Emily was drawn to apply for the Communications Coordinator position by CAA’s continued work towards educating the Twin Cities community about the farming industrial complex and making resources supporting a compassionate, plant-based diet accessible and sustainable for all. She believes it’s important to continue to talk about the animals and “why vegan?” even after committing to a vegan lifestyle in order to continue to strengthen and grow the community.

She is excited to support our community outreach events and potlucks and connect with more CAA volunteers. A large project she plans to start this year is the development of a communications plan for CAA that matches our mission and increases volunteer conversion.

When Emily is not working in support of the animals, you’re likely to find her in the kitchen veganizing different dishes with her boyfriend Hayden, singing, studying herbalism, exploring Minnesota with friends and family, or behind the counter at Healing Elements, a yoga and wellness studio in St. Paul.

We are excited to welcome Emily to the team. She will be at the 2018 Twin Cities Veg Fest and 21+ Veg Fest After Party on September 16. You can meet her there and join our celebration of the growing Twin Cities veg community!