Our Theory of Change

Our theory of change emphasizes a welcoming approach, which is recognized as most effective at creating change and models the empathy we want to promote.

The theory explains how we achieve our mission to encourage people to embrace their empathy for animals and move toward a plant-based diet. It also supports our vision of a world where all animals, human and non-human, can thrive. 

The theory of change reflects how we grow our movement. Through our CAA programs, events, and activities, we facilitate a cyclical process of increasing awareness, building community, empowering advocates, and creating change. This process continues to focus on both individual and institutional change to reduce animal consumption.

Every three years CAA’s board and staff engage with our community to get their feedback on new strategic goals which follow this theory of change. Staff and board then translate these into detailed year-by-year “SMARTIE” goals (specific, measurable, achievable, realistic, timely, inclusive, and equitable).

Compassionate Action for Animals’ theory of change was initially developed in 2017 with an online survey sent to key stakeholders, two town hall meetings open to the community members, and a strategic planning meeting attended by staff, core volunteers, and board members.

If you believe in our mission and our theory of change, we encourage you to get involved.  Sign up to give steady support through a recurring donation and sign up for one of our upcoming volunteer opportunities. We thank you for all the ways that you speak up for animals!

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