Compassionate Action for Animals’ theory of change was initially developed in 2017 with an online survey sent to key stakeholders, two town hall meetings open to the community members, and a strategic planning meeting attended by staff, core volunteers, and board members.
With our theory of change, we answer the question of how we can currently achieve our mission to encourage people to embrace their empathy and move toward a plant-based diet. In 2021 we adopted a new vision of a world where all animals, human and non-human, can thrive. This vision is incorporated in our new theory of change graphic, below.
Our theory of change emphasizes a welcoming approach, which is recognized as most effective at creating change and models the empathy we want to promote.
The theory of change reflects how we grow our movement. Through our CAA programs, events, and activities, we are facilitating a cyclical process of increasing awareness, building community, empowering advocates, and creating change. This process continues to focus on both individual and institutional change to reduce animal consumption. Here’s a graphic that shows this concept for creating change:
Every three years CAA’s board and staff engage with our community to get their feedback on new strategic goals which follow this theory of change. Staff and board then translate these into detailed year-by-year “SMARTIE” goals (specific, measurable, achievable, realistic, timely, inclusive, and equitable).
If you believe in our mission and our theory of change, we encourage you to get involved. Sign up to give steady support through a recurring donation and sign up for one of our upcoming volunteer opportunities. We thank you for all the ways that you speak up for animals!