Celebrate Veganuary with CAA’s 21-Day Explore Veg Challenge

 January 8, 2023

Visitors at the 2023 Twin Cities Veg Fest enjoying some of the many vegan offerings

Happy Veganuary! Step into the new year with a sense of purpose and compassion by exploring a move to a plant-based diet. Join us for our 21-Day Explore Veg Challenge, where you’ll receive a wealth of resources and support. From valuable tips and mouthwatering recipes to inspiring stories, we’re here to guide you on your journey. By the end of this challenge, you’ll realize how easy and tasty a plant-based diet can be!

Here’s what you will get when you sign up: 

  • A recipe and shopping guide
  • 21 coaching emails
  • Information on Twin Cities veg resources
  • Support group access
  • Individual support option

Even better, our program is FREE!

As a bonus, you may feel an uplifting sense of hope. Research conducted by the non-profit Veganuary* revealed an intriguing connection between going plant-based for a new year’s resolution and an increased feeling of hopefulness. Sign up for the Explore Veg Challenge today!

Our 21-Day Challenge occurs in conjunction with Veganuary, a global movement that has established January as a month to embrace veganism. Veganuary has successfully encouraged millions of people to try a plant-based diet for January and beyond. Since its start, their one-month vegan pledge has garnered an incredible following. In 2023 more than 700,000 people officially signed up to try vegan with other studies by Veganuary indicating that millions more participated without signing up*! Their impact is also evident in the staggering growth of 1,610 new vegan products and menu options last year. In the United States alone, nearly 450 businesses have promoted Veganuary*!

Veganuary focuses on three vital areas of work:

  1. Encouraging and supporting millions of people to embrace veganism beyond January.
  2. Creating a significant media and social media presence to raise awareness of the benefits of choosing a vegan lifestyle.
  3. Encouraging companies to develop and launch delicious plant-based options, which enhances the quality, availability, and visibility of vegan food.

Through these efforts, Veganuary has contributed to saving the lives of millions of animals. Their work has also established Veganuary as a prominent event on the retail calendar. Numerous businesses eagerly participate and introduce new products. Remarkably, many of them remain on shelves and menus after January due to their immense popularity.

Why do CAA and Veganuary believe that it is important for individuals to take part in this challenge? Here’s an eye-opening statistic that can help you see why this work is important.  While many people believe they are buying “humane products,” around 94% of animals people eat* were raised on factory farms. On these farms, the bottom line matters more than anything else. They are businesses and their aim is to maximize profit. As such, they do not prioritize the health or wellbeing of workers, neighbors, the environment or the animals. In fact, these factory farms are extremely harmful in all these areas.

By joining our 21-day challenge, you can improve your own health and the health of the planet. Most importantly, you are also helping create a more compassionate world.

*References are from the 2023 Veganuary Campaign Report from research they conducted with YouGov.

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